Amarula - amaRoots
In African tradition the ancestors are part of every major event or milestone such as weddings, births or graduations. Every “step” is guided by these ancestors. When these milestones occur, an offering is made to honour and thank the ancestors. Alcohol is poured on the ground and words of praise are spoken.
a Pendoring Awards 2019 Finalist
The Packaging of the amaRoots range with the respective praises on the back of the box, for each occasion.
These are a series of Amarula gift sets designed specifically for each milestone
(Iziqu – Graduation, Umshado – Marriage, Ukuzala – Birth).
Each set will have a unique design and song of praise on it’s packaging and label.
A radio advert has also been created as an announcement of the Amaroots campaign and to thank and honour these powerful visionaries, shape shifters and Earthwise geniuses whose ancient knowing resonates deep in our Amaroots.
